As more and more users sign up on Instagram, this makes it one of the most popular social media platforms. This means it has a lot of potential when it comes to marketing. Truth be told, with the right approach, you can maximize your influence and optimize your number of Instagram followers. The following tips are actionable strategies that can help you in this respect.
Switch to a Business Profile
If you’re using Instagram for the sole purpose of marketing, this is a must. The main benefit of doing this is that for one, followers may directly contact you from your firm’s account page. Secondly, you can create and publish ads, while having access to Instagram’s analytics tools – Insights. These provide useful statistics concerning the reach of every post.
Make Sure All Your Posts Are Related to Your Business
When you don’t have a plan, being carried away is likely to happen. This is why you should plan your posts accordingly, making sure that all the information you share is relevant to your story and what you want to promote through your business.
Post Product Teasers
Did it ever occur to you that you could actually maximize your sales by doing something as simple as posting product teasers? This strategy is actually entailed by most major companies. And the reason why it’s so popular is quite evident: it works. The thing with product teasers is that they aren’t too pushy so that your followers get frustrated, but they actually increase excitement.
Use Instagram Stories
The release of the Insta story feature triggered a lot of buzz; it comes as no surprise that many users want to view Instagram stories anonymously – they are catchy, raw and real. And whoever thought that Instagram Stories are solely designated for individual users was wrong. Businesses can take advantage of this feature, as well. The benefits are unparalleled. For example, Stories allow you to deliver behind-the-scenes kind of content. The purpose of these posts is to spike your followers’ interest and curiosity.
Use User-Submitted Photos
Many brands utilize user-generated content in order to promote their products. What you should do is tell your base of followers that their posts will be tagged if their photos are chosen for regram. Since most users want to grow their accounts, this approach is likely to have a high rate of success – not to mention that it is a win-win kind of scenario for both you and your customers.
Use a Branded Hashtag
Aside from using hashtags with every post you submit, creating a unique, branded hashtag will also increase your visibility. Each time a user posts a photo that comes accompanied by the tag, you gain free exposure.
Post at the Right Time and Avoid Over-posting
Essentially, over-posting is a bad practice that might determine a significant percentage of your followers to unfollow your account. On the other hand, posting at the wrong hours won’t get you the visibility you need. So, determine when your followers are more likely to engage, and that should be the best time to post your content.
It goes without saying that Instagram dominates the social media world. This is why, as a growing brand, you should embrace the right marketing strategies. The ones mentioned in this post should get you on the right path.